There is a distinct difference to having an advertising budget, and managing a return on your allocated monthly spend. Have you ever wondered, just how much business your $2,000 monthly AdWord spend generates? Or is it just factored in, weighted by your monthly profit and loss.

More often than not, your $2,000 ad spend is just that, spend. Lets turn that branding spend into profit. Don’t get sucked into bidding wars and lets structure your campaign around creating wealth, rather than losing it!

How? The basics are:

Market Analysis

How do you even know where you stand on the internet? A quick market analysis will pin point where your competitors are, what keywords they’re targeting, who your demographic is and where they hang out on the internet.

Keyword Research

Don’t be mistaken into thinking that keyword research is a once off occurrence. It begins with finding out the popular search queries that your prospects are using. Then, you expand on them with “short tail” and “long tail”. eg:

“Concrete” = Short Tail.

“Polished concrete western suburbs” = Long Tail.

Then, over time (depending on the volume of traffic you’re sending) we determine the “money” keywords, and the “money wasters”.

Customised Sales/Landing page

Have you ever landed on a website, and you don’t know where to begin? It is very frustrating. If you have more than one product, or offer services to a wide range of industries – Customise the page! Don’t send them to your homepage and expect them to navigate to your offer.

TRACKING!

At Versus, we believe tracking is the most important function of online marketing. This is how you figure out what works, and why it worked.  Split testing and tracking, rinse and repeat.

Want to turn your campaign into a winner? Chat with us today.